
Those two things together combined with things like… the Steam Summer Sale.

It spiked with the launch of the Krieg character and the Tiny Tina DLC. In terms of player sessions, the amount of data that we’re getting out of our system is more today than it was when we launched. That’s the typical pattern,” Pitchford says. And then from that moment on, it just goes down, down, down… tapering off in a little tail. At launch, that’s when most people are playing. “What typically happens in a AAA game is you launch and spikes really high. All of those will arrive more than a year after the game’s initial release.
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Huge franchises like Call of Duty can get away with a full year, but for Borderlands 2? Digistruct Peak Challenge is only the start of a new round, with three more Headhunter packs confirmed to follow. For most games, post-launch DLC slips out in the 4-6 months after release. Gearbox launched the so-called “looter shooter,” a blend of first-person action, role-playing game character progression with an emphasis on loot hunting that rivals the lure of the Diablo series, on September 18, 2012. Borderlands 2 continues to be a popular game. “If you get it in your mind that you’re expecting the same amount that was in the Season Pass, I’m afraid we’re going to disappoint you.”What’s amazing is that the new content offerings are justified. It’s not going to be priced at the same scale, so the value will be great, but it’s not at that same scale.” “Because the content that’s to come is not of that same scale. “We’ve got more content to come, but if you get it in your mind that you’re expecting the same amount that was in the Season Pass, I’m afraid we’re going to disappoint you,” Pitchford continues. There’s no comparing these single-mission-plus-boss DLC offerings with something like Tiny Tina’s Assault on Dragon Keep. The same can be said of the upcoming Headhunter packs, like TK Baha’s Bloody Harvest.

Those were fully fleshed out mini-campaigns with multiple locations, new enemies, and re-worked systems. And yet it’s nowhere near approaching something on the scale of the four Season Pass content releases.
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Now we have the recently released Ultimate Vault Hunter Upgrade Pack 2: Digistruct Peak Challenge, which boosts the game’s level cap to 72 and adds a whole new system of “Overpower levels.” It’s one for the super-duper fans, the folks with multiple, fully leveled characters and hundreds of hours invested. If you think about all of that, the sum of all that content is larger than the game itself.” We just threw it in that bundle because a lot more people bought it than we expected, so we could afford to put more value into it. Then later we added the level cap increase and some other features.

“There’s four campaign DLCs, that was the promise from the beginning. “If you think about what’s in the Season Pass, it is an incredible amount of stuff,” Pitchford says. Just try Googling “Borderlands 3 release plans” for an object lesson in conflicting reports. When information is miscommunicated – it happens, that’s life – the scale of the community gathered around the game makes damage control very tricky. Why wouldn’t he be? Borderlands 2 has a very large and very vocal fanbase. It’s an inviting office for a serious gamer to step into and a generally relaxed space overall, but Pitchford seems tense when the subject of a “second content season” comes up. There’s even an Oculus Rift dev kit case stashed in a corner, a brand new toy to play with. We’re sitting in Pitchford’s Plano, Texas office, a modest space packed with vintage consoles sitting on pedestals, various awards, and other bits of ephemera. “We’re doing more beyond season one,” he says, laughing nervously. Gearbox Software’s big bossman, Randy Pitchford
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The Gearbox Software president, CEO, and founder is excited to bring more Borderlands 2 content to fans that, nearly a full year later, still seem ravenous for more, but he wants everyone to be clear on one thing: this is not a second “season” of content. Randy Pitchford wants to keep your expectations in check.
